Press Release


Kristen Smith (207)761.1515 ext. 101

Engaging, Rewarding and Unique Puzzle Toy for Dogs Receives Yet Another Major Industry Award

Westbrook, ME (June 29, 2014) – Planet Dog is wagging because its Orbee-Tuff Snoop has been selected as an Editor’s Choice for the Best New Pet Product by Pet Product News (PPN). The Snoop stood out amongst a field of strong competition. Every year, the PPN Editors receive more and more entries and the competitive bar is raised higher and higher. “As a winner, Planet Dog should be very proud and confident in the fact that the [Snoop] has been recognized as a STAND OUT, exceptional product,” said Trish Rodriguez of Pet Product News.

“Dogs absolutely love this new toy and the fact that it has been recognized as one of the best new products by the editors of PPN is an extremely proud moment for Planet Dog.” says Kristen Smith, Planet Dog’s Brand Ambassador. “We are especially thrilled to see the Snoop win another prestigious award in the pet industry, after taking home the Gold for Best Product Innovation at Total Pet Expo in September.”

Orbee-Tuff Snoop is the newest member of Planet Dog’s growing family of brain stimulating and interactive puzzle toys for dogs and the brother to Orbee-Tuff Mazee, a popular toy the socially responsible pet industry leader designed to activate dog’s minds and energize their play. Both are guaranteed to stimulate, spark and excite.

Orbee-Tuff Snoop challenges and triggers the brain in fun and stimulating ways. It is a unique, translucent and squishy toy with a deep crevice that conceals the treasure. When filled with treats, dogs pounce, nudge, nose, and nibble to release the hidden reward. For extra credit Planet Dog suggests inserting any 2.5” Orbee-Tuff ball (also stuffed with treats) for a double puzzle such as the Glow for Good Ball. Snoop is 5” and available in two colors – orange and blue.

“Brain-stimulating, interactive toys have become an essential part of a dog’s daily play routine that contributes to their overall health and wellness,” says Smith. “In addition to our Orbee-Tuff chew and fetch toys with Treat-Spots®, we have created a brother-sister family of toys that represent a “clear” alternative and fresh take on the stimulating puzzle craze,” adds Smith.

Orbee-Tuff® Mazee, Snoop’s big sister, features a maze for treats inside of an Orbee-Tuff ball. The translucent and pliable Orbee-Tuff outer shell combined with the harder inner maze activates several of the dog’s senses since they can hear, see and smell the treats while they solve the puzzle. Mazee is available in two colors – pink and green.

Although Orbee-Tuff Mazee and Snoop are made from Planet Dog’s award-winning Orbee-Tuff, they are intended for puzzle play, not chewing and should not be left with dogs unattended. Like all of Planet Dog’s Orbee-Tuff toys, they are made in the USA, non-toxic, recyclable, easy to clean and 100% guaranteed.

Planet Dog eats, a line of premium and healthy dog treats, are made by local baking partner, Polka Dog Bakery in Boston, MA. They are perfect for stuffing in Snoop, Mazee and any Orbee-Tuff toy with a Treat-Spot. The 100% natural dog treats aid in tartar control and offer super nutrients in every bite. They are available in 2 flavors – Chicken & Pumpkin Pot Pie and PB & J with wild Maine Blueberries. They are wheat, corn, wheat-gluten and soy free.

Planet Dog is proud to donate 2% of every purchase to the Planet Dog Foundation (PDF) to support canine service programs nationwide. Since January 2006, PDF has given away more than $1 million dollars in cash grants and in-kind product donations to help more dogs help more people in need. “Every time one of our products is recognized in the industry, we are happy because the added exposure and sales means more money we can donate through our Foundation,” says Smith, who is also Executive Director of PDF. In addition to 2% of every sale, PDF receives 100% of the profits from its best-selling Orbee-Tuff® Glow for Good Ball.

Retailers can place orders at or by calling Planet Dog toll-free at 800-381-1516. Consumers can purchase Planet Dog products online at, by calling Planet Dog or at retailers nationwide.

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