Press Release


Nationwide Challenge to Help Raise More Funds for Canine Service

Kristen Smith (207)761.1515 ext. 101

Portland, ME (October 11, 2011) - In celebration of 10 years of giving, Planet Dog is proud to announce the 10 Years of Giving Retailer Challenge, a nationwide contest that will enable retailers across the country to help the socially responsible pet industry leader raise more funds in support of canine service. The retailer that sells the most Planet Dog products from now until December 16th, will receive $250 worth of Planet Dog products as well as the opportunity to help the Planet Dog Foundation (PDF), Planet Dog's non-profit, select the recipient of a special 10 Years of Giving Grant Award.

Planet Dog is proud to donate 2% of every purchase to PDF to support canine service organizations and enable more dogs to help more people in need. Over the last decade, the Planet Dog Foundation has contributed more than $750,000 in cash grants and in-kind donations to exemplary non-profits throughout the country.

"Thanks to our loyal retailers, we have been able to raise critical funds for canine service programs," says Kristen Smith, the Executive Director of the Planet Dog Foundation. "We are grateful for their support and look forward to making an even more significant contribution in support of dogs helping people in need," adds Smith.

Planet Dog offers retailers an award-winning and socially responsible selection of products for dogs and dog lovers to choose from including many new introductions for the fall and upcoming gift giving season. The more they purchase during the contest, the more they give back!

"We are proud of our support of canine service organizations, but are overwhelmed by the number of programs asking for our help," says Smith. "We created this nationwide challenge to help educate retailers and their customers about the significant contributions of working dogs in our society and to engage them to help more dogs assist children and adults in need," adds Smith.

Download the PDF